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Logo TV (often shortened to Logo, and stylized as Logo.) is an American basic cable
The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an
and channel
Channel, channels, channeling, etc., may refer to:
Geography
* Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water.
Australia
* Channel Country, region of outback Austral ...
owned by Paramount Media Networks
Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
, a division of Paramount Global
Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...
. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment programming targeting LGBT
' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity.
The LGBT term is a ...
audiences. As of January 2016, approximately 50 million households receive Logo.
History
The channel launched June 30, 2005 as the first advertiser-supported commercial television channel in the United States geared towards thegay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late 1 ...
community. It was founded by former MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
executive Matt Farber. Its first president, Brian Graden, was named by '' Out'' as the 15th most powerful gay person in America in 2007. Logo replaced VH1 MegaHits
VH1 MegaHits was a Latin American pay television music channel. It was owned by ViacomCBS Networks Brazil, subsidiary of ViacomCBS Networks Americas and aired music videos throughout its entire day.
VH1 MegaHits featured four different blocks ...
when it was launched.
The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym
An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...
. The channel's website says:
Logo struck carriage deals prior to its launch date with DirecTV
DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...
, Charter Communications
Charter Communications, Inc., is an American telecommunications and mass media company with services branded as Spectrum. With over 32 million customers in 41 states, it is the second-largest cable operator in the United States by subscribe ...
, Adelphia Communications Corporation
Adelphia Communications Corporation was an American cable television company with headquarters in Coudersport, Pennsylvania. It was founded in 1952 by brothers Gus and John Rigas after the pair purchased a cable television franchise for US$300. C ...
, Cablevision
Cablevision Systems Corporation was an American cable television company with systems serving areas surrounding New York City. It was the fifth-largest cable provider and ninth-largest television provider in the United States. Throughout its ex ...
, Time Warner Cable
Time Warner Cable, Inc. (TWC) was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operat ...
, and RCN Corporation
RCN Corporation, originally Residential Communications Network, founded in 1993 and based in Princeton, New Jersey, was the first American facilities-based ("overbuild") provider of bundled telephone, cable television, and internet service del ...
. The broadcaster reached a deal with Comcast after the launch date. Logo has partnered with CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
to provide news briefs and has developed a relationship with LPI Media
LPI Media (formerly Liberation Publications Inc.)
, publisher of '' The Advocate'', ''Out'', and ''Out Traveler
''Out Traveler'' is a gay and lesbian travel magazine from the publishers of '' Out'' and '' The Advocate'', combining photography with coverage of LGBT travel topics. Published as a stand-alone title from 2003 to 2008, it was subsequently incorpo ...
'' magazines. MTV Networks and Time Warner Cable announced an agreement December 11, 2006, to expand its distribution of Logo to additional markets. Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package.
In April 2011, Logo acquired the rights to air the British comedy series ''Absolutely Fabulous
''Absolutely Fabulous'' (also known as ''Ab Fab'') is a British television sitcom based on the ''French and Saunders'' sketch, "Modern Mother and Daughter", created by Dawn French and Jennifer Saunders. The show was created and written by Saund ...
'' and co-produced the show's three revival specials during 2011 and 2012 with the BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...BBC America
BBC America is an American basic cable network that is jointly owned by BBC Studios and AMC Networks. The channel primarily airs sci-fi and action series and films, as well as selected programs from the BBC (such as its nature documentary seri ...
. Logo aired the episodes in a heavily edited format, while BBC America aired the episodes in its entirety.
The network announced on February 21, 2012, that it would change its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.
Day-to-day operations were handled by Lisa Sherman, who was executive vice president and general manager until her resignation in October 2013.
Programming
Logo's programming was initially a blend of movies,reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
, travel programming, dating & romance shows, documentaries
A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...
, music videos
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
, stand-up comedy
Stand-up comedy is a comedy, comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up.
Stand-up comedy consists of One-line joke ...
, news, and syndicated programs that either had queer characters or were popular among queer viewers.
Since 2017, the network's main programming serves as a complementary flank to TV Land
TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cl ...
, airing older sitcoms from the 1970s to 1990s. In line with Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to:
* Viacom (1952–2006), a former American media conglomerate
* Viacom (2005–2019), a former company spun off from the original Viacom
* Viacom18, a joint venture between Par ...
's 2017 restructuring plan, the network no longer produces any new programming outside of content for its social media pages. ''RuPaul's Drag Race
''RuPaul's Drag Race'' is an American reality competition television series, the first in the ''Drag Race'' franchise, produced by World of Wonder for Logo TV (season 1–8), WOW Presents Plus, VH1 (season 9–14) and, beginning with the f ...
'' moved to sister network VH1 that year, with Logo now only airing reruns and simulcasts of the show and its spinoffs.
Logo also previously operated a collection of websites under the LOGOonline umbrella name. NewNowNext, a pop culture news and trends blog, remains the only active website owned by the network.
See also
*List of United States cable and satellite television networks
The following is a list of pay television networks broadcasting or receivable in the United States, organized by broadcast area and genre.
Some television providers use one or more channel slots for east/west feeds, high definition services, s ...
References
External links
* {{Logo TV 2005 establishments in New York City English-language television stations in the United States Television channels and stations established in 2005 Cable television in the United States Television networks in the United States Paramount Media Networks LGBT-related television channels